ANEINDITA · AT SCALE
experience: 18 years · default setting: make it faster
Chapter 01 · Start at the difficult setting

First job?
Co-founder.

Built an engineering team, a peer-to-peer product, enterprise applications and a custom persistence framework.
Most people begin with onboarding. Aneindita began with ownership.
50+
iOS
Play
BB
P2P
Java
SQL
2008
Chapter 02 · Corporate systems meet founder energy

Legacy in.
Microservices out.

At Capgemini, she moved systems toward Spring Cloud, Docker and automated delivery—across automotive, access systems and semiconductor tooling.
The deployment manual gradually became a deployment button.
Legacy system
Spring Cloud
Docker + Jenkins
60% faster deployment
2014
Chapter 03 · Cars start producing logs

Millions of vehicles.
100K events/sec.

At Harman, she architected automotive IoT, protected vehicle data and streamed events fast enough to make the dashboard nervous.
The cars were connected. The on-call engineer was emotionally connected.
VEHICLE_CONNECTED+1
TELEMETRY_RECEIVED100K/s
SECRET_PROTECTEDVault
LATENCY_REDUCED50%
COFFEE_REQUIREDtrue
2018
Chapter 04 · Every price has a story

300K products.
One transformation.

At Tesco, reactive microservices and event-driven architecture rebuilt the price pipeline—and deployment fell from four hours to thirty minutes.
A 3½-hour reduction in the traditional deployment-staring ceremony.
DEPLOYMENT TIME
4h
before
30m
after
95%+code coverage
50%fewer defects
2020
Chapter 05 · Engineering excellence, plural

4,500+
instances modernized.

At PayPal, she led engineering excellence, automated CI/CD and improved deployment validation across a very large microservice estate.
One pipeline failure is a bug. Thousands are a program.
MODERNIZATION STATUS
4,500+microservice instances
40%faster builds
35%fewer failures
2021
Chapter 06 · Rewards at unreasonable scale

5M+ transactions.
Every day.

At Zeta, she led rewards platforms serving 14M+ users, designed real-time rules and made search and response times dramatically faster.
The reward for processing five million transactions? Tomorrow’s five million.
14M+users
99.95%uptime
60%faster search
200msdown from 800ms
2022
Chapter 07 · The machines become creative

Distributed systems.
Now with imagination.

At Adobe, she architected a creative GenAI platform using NestJS, Python, Kafka, DocumentDB, Redis, Kubernetes and AWS.
After years of deterministic systems, the output developed opinions.
CREATIVE
GENAI
Kafka
Python
NestJS
AWS
2024
Chapter 08 · Side projects refuse to stay small

Photos in.
Quizzes out.

QuizWrap turns photos and PDFs into quizzes using RAG, LLM tool calling and OpenAI APIs—alongside Quiz Ajit and educational tools for language learning.
Apparently relaxing means building another product.
QuizWrapRAG · LLM tools · photos · PDFs
Quiz AjitWebsite + mobile exam preparation
Sinha AcademyHindi learning tools
Ajit KidsEnglish learning tools
NOW
End credits · Scale is a direction

Build it.
Scale it.
Improve it.

From co-founder to senior architect, the pattern stayed consistent: own the difficult system, measure what matters and leave it faster than she found it.
ANEINDITA · AT SCALE — still accepting larger numbers.
CAREER COUNTERS
18years
50+apps
5M+transactions/day
next challenge